Hammer Ice Hockey Team
The Hammer hockey team is a non professional division 1 adult league team that plays out of the Simi Valley Iceoplex Ice Rink. As a hockey spouse, and Hammer's #1 fan who attended all the games, I was asked to rebrand Hammer's logo and jersey.
My inspiration for the redesign was influenced by Thor's hammer, symbolizing power and strength. The hammer is essentially a masculine force, and when striking or crushing it represents justice and revenge. The hammer is not only a tool; it represents might.